The Heart of Heartfelt

Welcome to our adventure.

Here, at Heartfeltsf.com, we wanted to give you the best of our best. This is our je ne sais quoi—distilled into a small cast of rotating best-sellers, favorite picks, and new finds. 

Our brick and mortar store, Heartfelt, is a shining star in the neighborhood of Bernal Heights, San Francisco, California. We're an old fashioned variety store with a modern twist. Our mini departments: Bath, Toys, Whit & Whimsy, Linens, Tech, and Stationery, are all housed under one roof in a storefront built over a century ago in 1890. Across the street we have an annex called Heartfelt & with contemporary, stylish clothes for women of all ages. Our focus in both stores is on customer service, which includes kind help with your selections, and gift wrapping for your purchases.

We hope you pay us a visit when you get lost in that magical spot that floats between giving, creative, and spontaneous.

our brick & mortar store Heartfelt

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