Any Nee Doh product flies out of the store. Is it our stress levels or do they just feel amazing when you squeeze them? Probably both. Kids of all ages love them and most of my staff does too. This incarnation looks like a kitty and seeing our launch theme was kitty, it is a perfect fit. Filled with a mysterious, completely non-toxic jelly-like compound. It's strong, durable and won't break open and it always returns to its original shape. Hypoallergenic and completely safe, it contains no BPA, phthalates or latex; cleans easily with soap and water.